What’s Your One Thing?

This week, I invite you to think about what one thing you need most in your business.

What’s Your One Thing?

If you were to set up a series of Dominos to fall over in your business and knock out multiple items on your to-do list, what would that first Domino be?

Let’s say you need more clients in your business.

What can you do right now to attract a new client?

Networking, speaking, sales calls?

Maybe you need to be following up with past clients to renew their contracts?

Watch this week’s video above to uncover Your One Thing, and take this week to focus on it.

What's Your One Thing?

Remember, you’re looking for the one thing in your life that makes other things irrelevant or unnecessary.

Reach out to me with any questions at Amanda@SimplifyYourMarketing.com.

For more on this topic, check out the book The ONE Thing by Gary W. Keller and Jay Papasan.

And please share this with someone who needs to hear this message today.

Best wishes for a wonderful week!

 

Shine Your Light to Attract New Clients

By http://www.flickr.com/photos/jakehall/2913293088/ (llahbocaj) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia CommonsDo people around you know what you do for a living?

Do they understand what you do to the point where they could refer good clients to you?

When was the last time you talked about your business to someone new?

If you can answer, “Yes. Yes. Yesterday.” Then you can quit reading now and get back to work. Gold star for today. Great job. Keep up the good work!

For those of you thinking, “Ghee, um, well, maybe, kinda, it’s been awhile…” then we need to talk.

It’s time to shine your light more brightly to attract new clients.

As entrepreneurs, business owners, and professionals in charge of marketing our services, we need to be talking about our business, what we do, who we serve, and how awesome we are.

Why?

Because I can’t honestly say crossing your fingers and hoping someone else will say nice things about what you do is an “effective marketing strategy”. You’re leaving too much up to chance.

The most successful business owners talk about themselves. Not constantly. Not in a braggadocious way. Not obnoxiously. But they let others know what they do, who they serve, and they talk about their business consistently.

What should you do?

  1. Tell people what you do in a way they can understand and remember.

I help (target market) do (the service you provide) so that they (benefit).

For example: I help small business owners and entrepreneurs simplify their marketing so that they can get back to doing what they love.

TIP: Watch out for jargon. Instead of “I help pediatric cardiothoracic surgeons purchase medical technology so that they can reduce mortality rates,” you could say, “I help doctors who operate on kids’ hearts choose the right tools to save lives.”

  1. Explain who you work with and what they look like/feel/say/do so they can watch for people you can help.

I work with (target market) who (explain one of their symptoms). I help them (your solution).

For example: I work with small business owners who think they should be doing more on social media, are short on time, and just trying to keep up with their daily work while still needing to attract new clients. I help them create a simple marketing plan to reduce the amount of time and money they spend on marketing while maximizing their results.

TIP: If you work with multiple target markets, pick one to focus on first. You can choose another target market to focus on next week.

  1. Create opportunities to meet new people and tell them what you do.

Call it networking, call it socializing, call it coffee, call it whatever you want but talk to people. The more people you meet, the more people you’ll know who can help you grow your business.

People like helping people so when you meet someone new, ask how you can help them, and then ask them to help you.

“Do you know anyone who…(who do you want to meet)? I’m looking to…(what do you want).

“What are you looking for?” or “How can I help you?” or “Is there anyone I can connect you to?”

For example: “Do you know anyone who runs a small non-for-profit? I’m looking to meet with more executive directors that are struggling with high turnover and need to get their marketing in order. If you hear of anyone or meet someone during your travels, please connect us.

TIP: Don’t try to sell your services to the people you meet. Just start a conversation and watch where it goes.

BONUS TIP: Tell people you meet what’s new and good in your business.

Did you just win a new client? Finish a cool new project? Learn something new? Meet someone really cool? When someone says, “How are you today?” Go ahead and tell them about something great that’s happening in your business. Tell it in a way that explains what you do, who you work with, and how you serve them. It might spark conversation that leads to more business.

Moral of the story: See every personal interaction as a way to shine your light a little brighter in your business and all that you do.

 

The Four-Way Test & Master Marketers

Ready to be a better business owner?

Back in 1905, an attorney by the name of Paul Harris gathered three friends in downtown Chicago, Illinois to start a little club called Rotary. His intention was to get businessmen together to help one another out while building a place for fellowship and serving his community. The men rotated who hosted their meetings, which led to the name “Rotary”.

The first four Rotarians: Silvester Schiele, Paul P. Harris, Hiram Shorey, and Gustavus Loehr, circa 1905-1912. Courtesy of Rotary International

The first four Rotarians: Silvester Schiele, Paul P. Harris, Hiram Shorey, and Gustavus Loehr, circa 1905-1912.
Courtesy of Rotary International

They were brilliant entrepreneurs and master marketers. The club mixed networking and business development with community service. They found the brightest leaders with the best intentions and brought them together to better their communities and be of service to others.

In 1932, Rotarian Herbert J. Taylor created a few guiding principles the club later adopted and upon which they based all of their decisions. It’s known throughout the world as the Four-Way Test.

THE FOUR-WAY TEST

Of the things we think, say or do

  1. Is it the TRUTH?
  2. Is it FAIR to all concerned?
  3. Will it build GOODWILL and BETTER FRIENDSHIPS?
  4. Will it be BENEFICIAL to all concerned?

The Four-Way Test has been adopted by businesses, schools and cities all over the world, to guide their decision making and encourage everyone to consider their choices carefully.

So what does all of this have to do with being a brilliant entrepreneur and master marketer?

To be a brilliant entrepreneur, surround yourself with other brilliant entrepreneurs, leaders, and business people. (Hint: There are a bunch meeting this week at a Rotary club near you. Visit rotary.org to find your local club and ask to join them for a meeting.) After all, business is done with the people you know and these are the people doing business.

To be a master marketer, you need to have a network of supporters singing your praises and you have to believe in what it is you have to offer. Part of that means doing the right thing while serving others. The Four-Way Test can guide you and your business in all of your decisions.

Today, Rotary International is the world’s largest humanitarian service organization with over 1.2 Million members worldwide. Its members are the reason Polio has been eradicated in all but three countries, schools have been built all over the world, water and sanitary conditions are improving in some of the poorest countries, and women and children are receiving better healthcare. Its members are some of the most successful leaders and entrepreneurs of our time. If nothing else, Paul Harris’s founding of Rotary is proof that one person can make a difference in our world. And it’s proof that there are plenty of people in the world just like you who want to be in the business of serving others.

As a third-generation Rotarian, the Four-Way Test is less of a guide and more of a way of life for me. Hopefully it can guide you on the path to success in your business. Contact me if you’re interested in attending a Rotary meeting in Chicago or learning how you can become a master marketer. I live to be of service to others.