Over the weekend, while reading Real Simple magazine, I was inspired to make a pear pie. I had seven pears that needed a purpose, and this was it.
Previously, I would NOT have considered making a pie because I’m gluten free and I have very little sugar in my diet.
The instructions for making a crust started off saying I needed to food processor… and that almost stopped me in my tracks since I don’t have one.
But I thought about how pies were made before food processors and threw caution to the wind.
I made the crust using an all-purpose gluten-free flour with a pinch of xanthan gum.
I added coconut sugar.
I skipped the two granny smith apples it called for and used all pears instead.
I accidentally used salted butter.
And I didn’t have room in my freezer to freeze it for 15 minutes like the recipe called for… but I later learned that I didn’t need to let it set or chill since I was using gluten-free flour and it works differently.
Point being, I modified the recipe. (A lot actually.)
It’s the same message I told everyone in attendance at the recent social media panel I moderated.
“Take all of the advice you hear about what you can do to attract more clients and filter it to fit your needs. You don’t need to be everything to everyone. You need to be the right thing for your people.”
Here’s my question for you to ponder…
How can you modify your marketing to be more aligned with your goals?
Do you have social media accounts that aren’t reaching your audience and are wasting your time?
Are you investing money in tactics that aren’t working?
What are you doing because you think you SHOULD be doing it without knowing why you’re doing it or if it’s working?
Let me know.
Share your ah-has in our Entrepreneurs Finding Clarity group on Facebook.
Go forth and be awesome!
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